Amsterdamse Fietswinkel - WooCommerce eCommerce for Bicycles

For a client in Amsterdam, I delivered a complete WooCommerce storefront for bicycles and accessories. The site runs on the Flatsome theme (UX Builder) with deep customizations, supplier integrations, and automation across pricing, inventory, merchandising, and marketing.

Core Capabilities

• Automatic product import via REST APIs
  All bikes and accessories are synced from five supplier databases. Stock, prices, and new models are updated daily—no manual entry.
• Custom admin dashboard
  A private control panel gives the client a consolidated view of supplier catalogs to:
  – select models to publish,
  – adjust pricing and set discounts,
  – refine product content, specs, and imagery,
  – and push items live with “Insert to Woo” in one click.
• Custom WooCommerce plugins (10+ mini-plugins) including:
  – Bike insurance add-ons (three tiers) calculated into checkout total,
  – Rider-height filter for precise size matching,
  – Mollie payments (iDEAL, Apple Pay, Google Pay, Klarna, Bancontact, cards).
• Marketing & analytics
  – Google Shopping feed + product metadata,
  – Google Analytics & Google Tag Manager instrumentation,
  – On-page SEO for products and categories.

How the System Works

1. Supplier sync - Scheduled jobs fetch products, availability, and prices via REST APIs.
2. Normalization - Data is unified (attributes, sizes, colors, motor/battery specs, variant mapping).
3. Review & publish - The client curates items in the custom admin, fine-tunes pricing/discounts, and publishes to WooCommerce.
4. Merchandising - Dynamic banners, feature blocks, and promo badges adapt to stock, seasonality, or campaigns.
5. Marketing - Products flow to Google Shopping with compliant GTIN/MPN/brand data and rich attributes.

Custom Tools & Logic

Custom-built logic and automations that make the store truly fit the bike market.

• Insurance add-ons (3 tiers) - per-product options; premiums included in the checkout total with clear breakdown.
• E-bike upgrades - upsell for higher-capacity batteries and fast chargers (replace/upgrade the default charger).
• Daily auto-updates - prices and stock refresh from supplier APIs every 24h (with safeguards against bad data).
• Rider-height filter - advanced search by rider height/inseam to surface the right frame size quickly.
• Dynamic pros/cons - per-product positives/negatives shown on the single product page to guide decisions.
• Dynamic banners - campaign or category-aware banners inserted at strategic slots in archives and PDPs.
• Pickup at preferred location - store or partner pickup points selectable at checkout.
• Service booking - schedule a maintenance/service slot directly from the site.
• Online bike rental - rent-a-bike module with availability windows and pricing rules.
• Mollie payments - iDEAL, Apple Pay, Google Pay, Klarna, Bancontact, and major cards.
• Google Shopping feed - compliant, auto-refreshed product feed with variant mapping and availability.

Payments, Shipping & Fulfillment

• Mollie gateway with multiple local/EU payment methods to maximize conversion.
• Configurable shipping rules for bulky goods (bikes) vs. accessories.
• Click & Collect / Pickup options at chosen locations.
• Service tickets and rental orders flow into order notes for operational handling.

Marketing, SEO & Tracking

• Structured product data (brand, model, size, drivetrain, battery, range) for better search visibility.
• Clean URL structure, canonical tags, and templated meta for categories and PDPs.
• GTM events across key funnel steps (filters, add-to-cart, add-ons, checkout, purchase).
• Google Shopping + remarketing audiences fed by product and event data.

Result

A scalable, largely automated eCommerce system that lets the client manage a multi-supplier catalog in near real time, fine-tune pricing, and run promotions with confidence.
For shoppers, the site offers clear navigation, precise filtering, transparent upsells (insurance, battery/charger), and a secure, local-friendly checkout leading to higher conversion and fewer support questions.

Compact Version (optional)

WooCommerce store for bikes & accessories with 5-supplier REST API sync, daily price/stock updates, insurance add-ons, e-bike battery/charger upgrades, rider-height filtering, pickup, service booking, bike rental, dynamic banners & pros/cons, Mollie payments, and Google Shopping integration—managed via a custom admin dashboard with one-click “Insert to Woo.”

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