A high-performance WooCommerce storefront built for long-term growth. Over the past three years, we’ve continuously evolved the platform with custom features, seamless CRM integration, and ongoing optimizations that improved both user experience and business outcomes.

Objectives

• Create a clean, scalable store structure with intuitive navigation
• Translate approved Figma designs into a responsive, component-based system
• Implement custom WooCommerce logic to simplify shopping and increase conversions
• Optimize performance, SEO, and data flow with the client’s CRM

Strategy & Planning

We started with a collaborative discovery: aligning business goals, audience needs, and content priorities. From there, we defined the site architecture, product taxonomy, and conversion paths. The strategy emphasized clarity, speed, and the ability to scale features as the business grew.

• Sitemap and content structure focused on quick product discovery
• Clear URL patterns and category/tag logic for stronger SEO signals
• Conversion-oriented page flow to reduce friction in the purchase journey

Design & Structure

Working from final Figma mockups, we built a flexible, reusable UI system. Every module was converted into consistent Webflow/WooCommerce components, ensuring design fidelity and easy maintenance.

• Pixel-perfect implementation of layouts and visual identity
• Responsiveness tuned for real devices and common breakpoints
• Reusable UI elements for fast iteration and future expansion

Development & Functionality

We implemented a set of custom features that make the store feel smarter—and perform better—than stock WooCommerce setups.

Custom Tools & Logic

• Automatic Color Variations Linking – Detects and displays related products in different colors based on matching titles, so shoppers can switch colors without hunting.
• Dynamic Banner Insertion – Random promotional banners appear after every sixth product on archive pages, keeping listings fresh and boosting CTR.
• Tag Hierarchy System – Logical tag levels improve product grouping, internal search, and SEO relevance.
• Advanced Product Filtering – Multi-criteria filters (e.g., color, material, collection, availability) update results smoothly and fast.
• Alternating Popup Display – Rotates promotional popups to avoid repetition and improve engagement without overwhelming users.

Commerce Workflows

We aligned product structure, filtering rules, shipping options, and payment methods with the client’s operational reality—reducing manual work and customer support load.

Integration & Data Flow

A robust REST API integration connects WooCommerce with the client’s CRM, ensuring reliable synchronization of orders, customers, and key events. This removed bottlenecks, improved reporting accuracy, and enabled timely follow-ups.

• Stable, fault-tolerant sync with retries and clear logging
• Clean mapping between store data and CRM fields
• Automation that supports marketing and customer success

Optimization & Launch

From day one, we focused on performance and SEO—then kept pushing further with continuous improvements.

• Clean URL strategy, canonical rules, and structured headings
• On-page SEO at scale: titles, meta descriptions, alt text, and internal linking
• Image compression, script minification, caching, and Core Web Vitals tuning
• Pre-launch QA: device testing, accessibility checks, and speed audits

Project Results

Over three years of continuous collaboration, the platform matured into a reliable growth engine.

• Seamless CRM integration via REST API powers efficient operations and timely outreach
• Outstanding sales performance supported by faster UX and smarter product discovery
• Strong Google visibility thanks to a clear structure and ongoing SEO hygiene
• And most importantly—a trusted partnership with the client that keeps delivering real outcomes

Beyond the technical wins, this became a genuinely enjoyable collaboration. We’ve shipped a lot together—and we’re still improving the store, step by step.

Tech Stack & Highlights

• WooCommerce, custom PHP/JS, tailored filters and logic
• REST API integration with the client’s CRM
• Component-based UI built from Figma
• Performance and SEO tooling baked into the workflow

Compact Version (for smaller layouts)

Overview: A high-performance WooCommerce store, maintained and improved for 3+ years with custom logic, CRM integration, and ongoing SEO/performance work.
Highlights: Color-linked products, dynamic banners, hierarchical tags, advanced filters, alternating popups, and a rock-solid REST API → CRM sync.
Results: Excellent sales, strong Google visibility, and a long-term partnership built on continuous improvement.

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