Stefanović 1886 – WooCommerce eCommerce for Fine Jewelry
Project overview
Stefanović 1886 – WooCommerce eCommerce for Fine Jewelry
For Stefanović 1886, one of the oldest and most respected jewelry houses in the region, I developed a complete WordPress / WooCommerce eCommerce platform dedicated to selling luxury and custom-made jewelry.
Founded in 1886, the brand is a symbol of craftsmanship, tradition, and timeless design values that were carefully translated into the digital experience.
Key Features
The website includes over 4,000 products, all built with advanced product variations that allow customers to:
- Select ring or bracelet sizes
- Choose stone type, color, and cut
- Pick material and gold tone
- Add personalized engravings or custom-made options
A fully automated price update system was implemented, syncing all product and variation prices from a master .CSV file, ensuring accurate and efficient catalog management at scale.
Custom Tools & Logic
Beyond the core WooCommerce features, multiple custom-built plugins and automation tools were developed to power this project:
- 🔹 Mr.Brabus Popup Plugin – a fully customizable popup system for promotions and personalized messages
Read more → - 🔹 Click & Collect Plugin – allows customers to reserve jewelry online and pick it up in store
- 🔹 Bulk Product Update System with custom reporting interface
- 🔹 CSV Export Tools – client can instantly export:
- all products
- only published products
- or only draft products
- 🔹 Dynamic sale pages with custom sorting logic
- 🔹 Appointment booking forms for custom jewelry consultations with automated notifications
The site uses the Flatsome theme and UX Builder, both deeply customized for performance and brand alignment.
Technology & Architecture
- WordPress / WooCommerce
- Custom plugin development (OOP structured)
- PHP, jQuery, AJAX
- Automated CSV → WooCommerce synchronization
- UX Builder / Flatsome theme
- Advanced ACF logic for attributes and product filtering
Results & Maintenance
I have been working with this client for over three years, continuously maintaining, optimizing, and expanding the system.
The platform is stable, fast, and capable of handling thousands of product variations without performance issues.
Thanks to automation and optimization, the time required to update product prices and stock data was reduced from several hours to under 10 minutes, while product discoverability and conversion rates significantly improved.
Conclusion
The Stefanović 1886 project is a seamless blend of craftsmanship heritage and modern technology - a digital boutique that mirrors the brand’s luxury, precision, and legacy.
It’s not just an online store, but a digital continuation of a 130-year tradition, designed to endure - just like the jewelry it showcases.
Custom Tools & Logic
A set of advanced custom plugins and backend logic tailored for high-volume product management and user experience.Includes the Click & Collect system for in-store pickup reservations, automated CSV price synchronization, bulk product update dashboard, and dynamic sale pages generated by custom query rules.Additional tools such as the Mr.Brabus Popup Plugin and instant CSV export functions give the client full control over promotions, data, and catalog maintenance all without leaving the WordPress admin.
Establishing a clear direction and foundation
The project began with defining a digital strategy that honors the brand’s 130-year legacy while meeting modern eCommerce expectations. We focused on creating a scalable WooCommerce structure capable of handling thousands of products, ensuring both technical reliability and an elegant user experience aligned with the Stefanović brand identity.
Building a flexible and consistent design system
The design combines timeless elegance with modern usability - reflecting the premium character of Stefanović jewelry. Using the Flatsome theme and UX Builder as a base, we built a flexible design system with consistent components, clean product layouts, and a refined visual hierarchy optimized for both desktop and mobile shopping experiences.
Turning concepts into powerful features
All core eCommerce logic was custom-built to support large-scale product management and automation. From CSV-based price syncing and bulk editing tools to Click & Collect functionality and dynamic sale pages - every feature was developed to streamline operations and deliver a seamless, high-performance shopping experience.
Ensuring performance, stability, and SEO readiness
Before launch, the entire platform was fine-tuned for speed, stability, and search visibility. Caching, database optimization, and image compression ensured fast loading times even with thousands of products. SEO structure was implemented with Yoast SEO, focusing on clean metadata, optimized product schemas, and improved discoverability across search engines.
Project results
The new Stefanović 1886 eCommerce platform successfully merged a century-old jewelry tradition with modern digital standards. Automations reduced daily management time from hours to minutes, while improved UX and SEO optimization boosted conversions and organic reach. The result is a fast, stable, and timeless online store - built to grow and evolve with the brand’s legacy.
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